B2B growth, with judgment

The companies that would buy from you already exist.We find them and open the conversation.

Augur runs your client acquisition end to end: we decide who to write to, what to say, and make sure no reply goes unanswered. You just take the meetings.

Guillem Bufort, founder of Augur

A 1-to-1 call with me to see if we can help you.

Guillem Bufort | Founder, Augur

Where most teams start

If you sell to other businesses, this probably sounds familiar

  1. 01

    You depend on word of mouth.

    Trade fairs and old contacts bring clients, but you never know when the next one will come.

  2. 02

    You tried cold outreach and it didn't work.

    Bought lists, one message for everyone, and domains that ended up in spam.

  3. 03

    You get replies, but not meetings.

    Interested people wait days for an answer and go cold.

How we work

Four things, done well

It's not about sending more emails. It's about sending fewer, to the right companies, with a reason that matters to them today.

  1. 01

    Who to write to

    We map your market company by company and keep only the ones that fit you. When databases fall short, we build it from scratch.

  2. 02

    What to say

    We write the problem the way your buyer would say it, not the way your website does. We change one thing at a time to learn what works with whom. You approve every email before it goes out.

  3. 03

    Landing in the inbox

    We send from separate domains, set up on day one. Your main domain is never touched.

  4. 04

    No reply gets lost

    Every reply is read and sorted as it arrives, and interested ones reach the right person on your team within minutes, with a short company brief.

Every week

A short report with four numbers per campaign and what we're changing next.

  1. Contacted
  2. Booked
  3. Showed
  4. Won

Results

Real results, with their context

No client names, but every number comes from a dashboard we can show you on the call.

Healthcare SaaS · Spain

reply rate
10%
demos in the first 12 weeks
26
positive replies, vs a 1.2% baseline
2.8%

They started with one static campaign, two of their three sending domains suspended and replies handled by hand. We mapped 28,000 clinics, rebuilt the infrastructure and tested one angle per persona.

Campaign dashboard: 15,309 emails, 10% reply rate, 122 positive repliesSee the original dashboard ↗

Planetarium manufacturer · Dormant CRM

reply rate
46%
opportunities
95
per quote requested
€20–50k

Fifteen years of customers and lost deals sitting in an old CRM. We cleaned it, segmented it by what each account owned and wrote in English, Spanish and French.

Campaign dashboard: 46.12% reply rate, 95 opportunitiesSee the original dashboard ↗

SaaS for psychologists · Partnerships

reply rate
23%
creators interested in partnering
96

They were finding creators one Instagram DM at a time, with a 358-word pitch. We turned it into a short email built around what the creator gets.

Campaign dashboard: 1,321 emails, 23.36% reply rate, 96 positive repliesSee the original dashboard ↗

Why Augur

In Rome, no one made a big decision without consulting the augur.

The augur watched the flight of birds to know whether it was the moment to act. He didn't guess: he read what others didn't stop to look at. We do the same with your market. Before sending a single email, we study who can buy from you, what they care about today, and how to say it.

Commitments

Clear from day one

  • We don't promise a number of meetings. We promise work done properly, measured every week, and the truth about what's working.

  • Your main domain is never touched. We send from separate domains.

  • You approve every email before it's sent.

  • No lock-in. Month to month.

  • You keep what we build: lists, copy and workflows, documented so your team can carry on without us.

  • You talk to me, not an account manager.

First step

Let's talk for 30 minutes

Tell me what you sell and to whom. I'll tell you honestly whether cold outreach can work for you, and if it can't, I'll say so.

You leave with, fit or not

A sample of around 50 companies in your market that fit you, and campaign ideas to reach them.

Guillem Bufort

Founder, Augur

30 min · Google Meet

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FAQ

Frequently asked questions

What is Augur?

A B2B client-acquisition agency based in Barcelona. We find the companies that fit your offer, write to them by email and handle the replies until they become meetings with your team.

What is outbound, or cold outreach?

Contacting companies that don't know you yet, instead of waiting for them to arrive through referrals or your website. Done well, it's a short, relevant email to the right person. Done badly, it's spam.

Is cold B2B email legal in Europe?

Yes, between businesses and with conditions: the message has to be relevant to the person's role, say clearly who is writing and make it easy to opt out. That's how we always work.

How long until we see results?

Domains are set up on day one, while we define the market and the messages. The first emails go out within a few weeks, and within the first month we know which messages work and which don't.

Do I need a sales team?

You need someone to take the meetings. We handle everything before that.

How much does it cost?

It depends on your market and volume. You get a fixed price on the first call, with no lock-in.

What does go-to-market (GTM) mean?

Everything a company does to reach its customers: who it sells to, with what message and through which channel. We take care of the part where new clients are found and the conversation is started.

Do you work outside Spain?

Yes. We write in Spanish, English, Catalan and French, and we've launched campaigns in Dutch and German.